xAPI, JTBD, LTG: Abbreviated Insight into Tim Martin’s ATD TechKnowledge and Learning Technologies Presence

Happy new year! We’re diving head first into events this year. Tim Martin is acting as our fearless leader as he presents two sessions at ATD TechKnowledge–one about xAPI and one about Jobs to be Done (JTBD)–in San Jose and attends Learning Technologies in London.

Tim Martin will talk about Clayton Christensen's idea of Jobs to be Done at ATD TechKnowledge

Tim Martin will talk about Clayton Christensen’s idea of Jobs to be Done at ATD TechKnowledge

 

To kick us off, his ATD TechKnowledge session, “Uncovering the true jobs to be done of L&D software,” takes place Wednesday, January 24 from 11:30 – 12:30 in room 210BF. He gave a similar presentation at DevLearn that I was lucky enough to attend. I walked away with an understanding that the software we think we need rarely solves the problem we have. The brainstorming strategy Tim will provide is great at helping you identify the “job” of your solution. I’d recommend this session if you’re going through a software procurement process or plan to in the next year or two. I’d also recommend this session if you are a vendor looking to understand the reason consumers ultimately purchase your product.

A Learner Report that includes attachments associated with an xAPI course

A Learner Report that includes attachments associated with an xAPI course

 

Next up, Tim has been invited to take part in the xAPI Showcase and will present a case study that illustrates a capability of xAPI not available with SCORM — specifically how to add attachments to a course created in Lectora. The Showcase, coordinated by Megan Torrance, will include hands-on exercises and real-world examples from RISC, xapiapps, and Yet Analytics. If you’re hoping to drink from the xAPI fire hose, this is the session for you. xAPI Showcase takes place Thursday, January 25 from 2:15 – 3:00 in the Disrupt Room, 211AB.

Lastly, we look forward to heading to Learning Technologies to learn what’s happening in eLearning on the other side of the pond!

If you’re attending the events and want to talk about JTBD, SCORM, xAPI, AICC or anything else standards-related, we’d love to chat. Shoot us an email and we’ll find a time to meet up. Otherwise, we hope you have a chance to attend one of Tim’s sessions at TechKnowledge!